Friday, November 16, 2012

The future of social media

Last October 31, ETFI professor of Scenario Planning Albert Postma painted scenarions for the long-term future of social media at IPK's World Travel Monitor® Forum 2012 in Pisa. His presentation included the opinions or visions of several international colleagues, including my own. I see two important trends. In the first place, a growing gap between different types of news consumers, with some able to access far more sources of news than would have been thinkable in the past, and others, overwhelmed by the vast offer of news, limiting themselves to 'low-cost' news (or fun, bizarre etc. news; see "In a bizarre world ...").
A second trend is growing pressure on the freedom of expression the internet in general, and social media specifically, have generated, both from commercial parties (especially the entertainment industry) and from political power.


For the other opinions, see ETFI's Youtube channel at http://www.youtube.com/stendenetfi.

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