Leeuwarden in search of tomorrow's tourist

Newspaper article (Leeuwarder Courant, April 28, 2011) on a workshop organized by Stenden's European Tourism Futures Institute and delivered by dr. Ian Yeoman, at the local City Hall:

City Marketing Conference (Eurhodip 2010)

From July 10-14, 2010, we organized the 17th yearly Eurhodip Conference in Zaragoza. Eurhodip is the association of vocational and university level hotel and tourism schools in Europe. At the last two conferences, Casablanca 2008 and Bologna 2009, the social aspects of the congress had outweighed considerations of content, and it was our intention to strengthen the academic perspective of the meeting. The topic of City Marketing was chosen, for two reasons: the current development and relevance of discussions in this field, on the one hand, and our city's recent projects as a perfect justification for the subject choice.



For the conference venue and image we chose the 2008 Expo area with a more contemporary city skyline, as opposed to more traditional landmarks in the city center such as the Pilar Basilique. We therefore used a wonderful picture of the Night Skyline that was made available by Zaragoza Turismo (Daniel Marcos and Félix Bernad), which had also been the inspiration for our new logo.