Interview about an ETFI-research project on possibilities for incoming tourism in the north of the Netherlands:
“Fryslan needs to anticipate shifts in consumer behaviour .“
Frisian tourism entrepreneurs should be prepared for Spanish tourists,
watersport companies need to offer a variety of products and the world
heritage site the Waddensea must have a visitor centre.
All these recommendations are the outcomes of a scenario research
towards trends in the field of tourism within the next five years.
According to Oskam, entrepreneurs should be aware of shifts in consumer
behaviour. This will allow entrepreneurs to anticipate trends.
More articles on the scenario reasearch can be found here.
See also: blog.etfi.eu
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