At the Future Forum Napoli (October 21-28 2014) I was invited to speak about future tourist experiences. I linked their development to the three drivers for the future of tourism identified by Ian Yeoman: the global distribution of wealth, the availability of resources and technology. For the characteristics of our 'experiences', I am following four developments with interest:
- Commoditization or 'de-experiencing' as a result of declining wealth;
- The way resources scarcity will affect the offer of 'experiences';
- Tourist pressure on big cities;
- The role mediahouses as Google may play in tourism marketing and distribution in the future. Will the internet be a neutral or a mediated platform? (See also my observations on Social media in 2030).
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