The Waddendijk as a "Leisure Landscape"

Does the northern Wadden coast, currently mostly a transit area for tourists on their way to the islands, have the potential for tourist and leisure development? The characteristics of a rural area bordering the World Heritage Wadden Sea would suggest that it does, but the challenge is to combine the attractiveness of a tourist area with the strict requirements of coastal protection.


Waddendijk Think Tank
In 2013 ETFI took the initiative of creating a 'Waddendijk think tank' with regional stakeholders representing the housing corporations, coastal protection, architecture, cultural festivals and tourist development. The conclusion was that any future development should respect not only coastal safety, but also the natural and cultural specifics of the area. Two ideas became key in the work of this think tank: the concept of Building with Nature, which seeks to integrate natural processes into the coastal protection system, and the idea of a Cultural Route with landscape art, leading to a kind of permanent Oerol festival on the continental shore. The Estuaire project in Nantes (France) would be a good example of a similar development.

Tourist experiences in 2050?

At the Future Forum Napoli (October 21-28 2014) I was invited to speak about future tourist experiences. I linked their development to the three drivers for the future of tourism identified by Ian Yeoman: the global distribution of wealth, the availability of resources and technology. For the characteristics of our 'experiences', I am following four developments with interest:

1. Commoditization or 'de-experiencing' as a result of declining wealth;
2. The way resources scarcity will affect the offer of 'experiences';
3. Tourist pressure on big cities;
4. The role mediahouses as Google may play in tourism marketing and distribution in the future. Will the internet be a neutral or a mediated platform? (See also my observations on Social media in 2030).

The Sharing Economy: a Sign of the Times, but What Sign?

One of the effects of the social internet and of mobile connectivity is that it creates a constant communication between supply and demand side. Not only can we shop 24/7, but we can also trade goods and services with other individuals, allowing us to share possessions and help others. What are the social origins of this wave of altruism, and where will it lead to?

Airbnb, Uber, but also leaving a dog with a host while you are on holiday, renting a bike or buying an apple pie from your neighbour: the internet has streamlined these interactions so that we now can use our resources more efficiently, we do no longer have to be obsessed with possessions and we can help our neighbours (for even more examples, see Forbes). In short, the sharing economy has unexpectedly put an end to the evil side of capitalism. So now, will we live happily ever after?

In his column "Don't believe the hype, the 'sharing economy' masks a failing economy", Evgeny Morozov gives a critical analysis of the phenomenon that, as the author states, has turned us into "perpetual hustlers": the rapid rise of the sharing economy is caused by "capitalism's newly found technological capability to convert every commodity that has been bought and removed from the market – temporarily becoming 'dead capital' of sorts – into a rentable object that never leaves the market at all." While the internet does help to more effectively distribute existing resources, and for many of us the trading system may alleviate the effects of the financial crisis, the sharing economy fights the symptoms, but not the disease.

According to Morozov: "Sensors, smartphones, apps: these are our generation's earplugs. That we no longer notice how thoroughly they banish anything that even smacks of politics from our lives is itself a telling sign: deafness – to injustice and inequality but, above all, to our own dire state of affairs – is the price we'll pay for this dose of immediate comfort".

Read the whole article Evgeny Morozov, "Don't believe the hype, the 'sharing economy' masks a failing economy", The Observer, 28 September 2014.

(Originally posted on the ETFI blog, http://etfi.eu/blog/2014/10/220604-the-sharing-economy-a-sign-of-the-times-but-what-sign).